Modern marketing has changed the way in which firms advertise to potential clients. Online giants like Google and Facebook now act as expansive billboards through which firms can reach the corners of the Internet. Countless search engines and crowd-sourced review platforms bring individuals within a few simple clicks of finding as many relevant law firms as they would like to find, and in any geographic area that aligns with their own locations, needs, and curiosities. But with so many channels providing access to prospective clients, your firm’s voice could become lost in the noise of thousands of attorneys screaming for their attention. The key to being heard, of course, is to find ways to make your firm stand out.
1. Present Yourself in the Best Light
Despite all of the opinions and viewpoints posted online, a client seeking legal assistance rarely has the resources to truly distinguish one patent attorney from the next. As a result, you should be prepared to highlight your strengths to show that you are the best attorney for the job. Providing concrete examples of your abilities by using your prosecution statistics can speak volumes to your target market about your track record. Keep in mind, however, that those who are unfamiliar with the difficulty of persuading a patent examiner might find even the best patent attorneys’ allowance rates to be lower than desired. To address this issue, be ready to provide statistics that offer a proper frame of reference. Prosecution data from the USPTO and the relevant art unit will demonstrate your relative aptitude so that your clients can be sure that they are in good hands.
Why should a client choose you over your closest competitor? Show them your top competitor’s prosecution data and they will see for themselves. Having charts and graphs comparing your firm to competing firms is a great way to establish the advantages in choosing your firm for prosecution. By presenting your prosecution data alongside the statistical averages within the USPTO and the relevant art unit, your firm’s strengths will quickly become evident while your credibility simultaneously becomes apparent. Voluntarily providing prospective clients with this kind of big picture analysis can also build trust, demonstrate transparency and convey confidence in your firm’s performance.
3. Demonstrate Cost Minimization
Your ability to successfully prosecute applications will undoubtedly weigh heavily in your favor, but your ability to keep prosecution costs to a minimum could put you at the top of a potential client’s list. The more expensive an application becomes to prosecute, the less valuable the resulting patent becomes in relation, so be ready to demonstrate your ability to create prosecution strategies that will save your clients from unnecessary expenses. Educate your prospective clients on how you will analyze USPTO prosecution data to minimize the need for costly office actions, RCEs and appeals, and your firm’s value will become evident.
LexisNexis PatentAdvisor® elevates patent attorneys from being seen to standing out. With PatentAdvisor™, prosecution data from across the USPTO becomes immediately accessible and instantly presentable. Put your best foot forward with PatentAdvisor and make it clear that you have the firm that your clients deserve.